When you think 1970s fashion, you’re probably thinking bell bottoms and fitted shirts. That was a classic look throughout the decade, but there was a lot more to ’70s style than this one look. Fashion during this time was so varied and experimental that Vogue declared, “There are no rules in the fashion game now.”
From flares and bell sleeves to shearling coats and miniskirts, the era birthed an eclectic mix of style influences that evolved over a ten year span. Style icons like Jane Birkin and Bianca Jagger helped with the rise of disco and an unabashed embrace of glamor.
These vintage photos of ’70s couples that helped define the decade’s style.
The 1970s were a landmark era that saw fashion unleashed in new, groundbreaking ways.
From bell bottoms to butterfly collars, couple fashion rung in a decade of experimentation and individuality.
1970s couples embraced the motto "anything goes" when cultivating their unique looks.
Matching outfits and color coordination showed a couple's cohesion.
From glitzy jumpsuits to casual bell bottoms, the disco era ushered in an age of sartorial freedom.
By matching their styles, 70s pairings made a symbolic statement of unity.
From muted earth tones to vibrant psychedelic hues, color was a form of self-expression.
Kitschy patterns and flared hems brought whimsy to 70s couple style.
From glam evening gowns to casual denim, the versatility of 70s fashion reflected shifting gender norms.
Kaleidoscopic patterns, whimsical accessories, and oversized sunglasses capture 70s couple aesthetics.
From groovy bell bottoms to elegant maxi dresses, 70s fashion ran the style gamut.
Kitsch patterns, whimsical accessories, and statement eyewear encapsulated 70s couple style.
From retro wallpaper prints to earthy plaids, 70s fashion embraced vibrant motifs.
Whether dressed to the nines or keeping it casual, 70s couples relished the decade's sartorial freedom.
From smart blazers to flirty spaghetti strap dresses, the 70s offered endless stylistic possibilities.
Whether dressed for a night on the town or a casual affair, 70s pairings personalized their ensembles.
From bold colors to subtle earth tones, individualistic style reigned supreme.
1970s fashion invited both men and women to break conventions through self-expression.
From muted tones to vibrant hues, color played a starring role in 70s couple style.
Zeitgeist-capturing photography immortalizes retro 70s fashion in all its glory.
From glitzy jumpsuits to casual denim flares, disco fashion ushered in an age of experimentation.
Vintage snapshots transport us back in time to the decade that made individuality king.
From flowing maxi skirts to statement sunglasses, 70s fashion embraced the mantra of more being more.
Quintessential 70s trends like bell bottoms, psychedelic prints, and boho-chic capture the era's aesthetic.
From Woodstockian florals to glamorous jumpsuits, 70s couple fashion embraced nonconformity.
Vintage snaps of 70s duos capture a cultural watershed marked by creative license.
From hair to hemlines, everything about 70s style was larger than life and customized to each couple.
Kaleidoscopic fabrics, whimsical accessories and statement eyewear encapsulate the creativity of the Me Decade.
From Bohemian florals to retro butterfly collars, 70s fashions embraced freedom of expression for couples.