Founded in 1915, Reynolds Buick is a business with a very long history, and it has occupied the same headquarters on Citrus Avenue in West Covina for decades.
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The images are all from 1971 and represent a history book of what a prosperous automobile dealership looked like in the early 1970s, preserved in Kodachrome. The building itself was only six years old at the time, and is resplendent with colorful pennants and a bevy of brand new Buicks, with a heavy emphasis on luxury models and boattail Rivieras.
The photos also happen to date from the “Jaguar phase,” so there are XJ saloons and E-Types, one with genuine wire wheels even, in the photos as well. Apparently Reynolds was a big Opel dealer too, with several Opels in for service including what looks like a 1959 wagon.
It’s a glorious scrapbook of new Buicks and Opels, a peppering of Jaguars, enticing late model used cars, a GMC with a pop-up camper and even a dune buggy on the used car lot because it’s Southern California after all. There’s even a Firestone tire store next door with a vivid red sign.
